5 Mistakes Parents Make When Buying Shoes for Kids — And How to Avoid Them

Buying kids’ shoes can feel like a guessing game — and the wrong choice can lead to long-term discomfort or even injury.

Here are 5 common mistakes we see — and how to avoid them:


❌ Mistake 1: Choosing Based on Style Over Fit

✅ Fix: Start with fit — style is easy when your child isn’t in pain.

❌ Mistake 2: Not Measuring Width

✅ Fix: Use our printable guide or home measuring method to check foot width.

❌ Mistake 3: Buying Too Big “to Grow Into”

✅ Fix: 0.5–1cm space max. Oversized shoes cause blisters and tripping.

❌ Mistake 4: Ignoring Flexibility

✅ Fix: Test toe bend — stiff shoes hinder natural motion.

❌ Mistake 5: One-Size-Fits-All Thinking

✅ Fix: Wide-fit is essential for many children’s real growth patterns.


With EQW SPORT, every shoe is designed to make the right choice the easy choice.

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